Shelia's Heels, high heel shoe to flat pump at the touch of a button. Adjustable heel shoes! Puts an entire new meaning to 'kicking up your heels', a great idea for all the sexy but practicle Shelia's who desire a flexible fashion accessory!

Flats, Heels or both!

Shelia’s Wheels has developed the ultimate driving shoe for women! The new footwear design concept aims to make women safer and more comfortable whilst driving, without compromising on style or fashion.

The shoes nicked named Sheila’s Heels, gives women the best of both worlds, a flat pump style shoe with a grip on the sole which is ideal for driving and a pair of high heels. The heel of the shoe just folds away, making a pair of high heels become a pair of flat pumps with one push of a button.

More than 11.5 million women drivers in the UK are putting themselves and other drivers at risk by wearing the wrong footwear when behind the wheel, according to new research from Sheila’s Wheels – the car insurer for women.

One in ten (10%) female motorists admit that they have had a car accident or a ‘near-miss’ because of their shoes slipping off or getting stuck between, or under, the foot pedals whilst driving.

The ‘Safe Shoes’ report shows that a massive 80% of female drivers wear inappropriate footwear when in control of a car – choosing style over safety. A third (33%) of all female drivers confess to wearing flip-flops, while 18% claim that they have worn no shoes at all when driving, which experts say can be extremely hazardous and is currently illegal in some parts of the UK.

In fact, just under half (47%) of women drivers said they chose what shoes to wear when getting ready in the morning based on what went best with their outfit rather than being the safest for driving in.

Under a fifth (17%) of female drivers keep a spare pair of ‘driving shoes’ in the car to change into, while nearly a quarter (23%) admit they can’t be bothered to change their shoes when behind the wheel even if they know they are not the safest for driving.

Jacky Brown, spokesperson for Sheila’s Wheels, said: ‘It’s astonishing that so many women are putting themselves, their passengers and other drivers at risk by wearing the wrong shoe or no shoe at all whilst behind the wheel. Stilettos, sling-backs and strappy sandals aren’t the sensible choice when it comes to controlling a car.’

‘Our Sheila Driving Heel design could provide safety-conscious female motorists with the ultimate driving shoe - allowing women to wear a safe flat shoe whilst driving, and a fashionable heel once they are out of the car.’

The report highlighted that 63% of women called for better guidelines to advise them on the correct form of footwear to wear when driving. A lack of understanding is clearly evident as over half (54%) of female motorists believed that sports trainers were the safest shoes to drive in - even though their thick soles and chunky design limit both movement between, and contact with, the pedals.

Dianne Ferreira, spokesperson for Brake the national road safety charity, added: ‘An alarming number of female drivers simply do not realise the danger they are putting themselves, and others, in by driving in inappropriate shoes. High heels, platforms and flip-flops can seriously hamper your ability to drive safely, and could have fatal consequences. It only takes a few seconds to change your shoes before each journey to help ensure you arrive safely.’

The Safe Shoes report also reveals that although two thirds of women (66%) wear heels when behind the wheel, they cited a number of disadvantages - all of which are eliminated by the ‘Sheila Driving Heel’ design:

It damages or scuffs the back of the heel (52%) – with the ‘Sheila Driving Heel’ design, the heel tucks up into the shoe and out of harms way

Heels can sometimes get caught under the pedal when driving (49%) - the flat shoe option removes this potentially dangerous problem

Wearing heels causes an uncomfortable driving position (43%) – the flat shoe option lessens pressure on the knee and lower back, improving comfort behind the wheel

Heels don’t provide enough grip (31%) – the ‘Sheila Driving Heel’ shoe has a discrete yet effective tread on the sole, to aid grip on the pedals

It wears out the driving mat (17%) – the ‘Sheila Driving Heel’ shoe has a curved back to aid pivoting of the ankle and remove the possibility of damage

A great idea, not only for driving though! How about travelling, women can look good in the airport with high heels and relax comfortably on the plane in flats. Holidays, work etc, so many places where the opportunity to change heels height is advantageous, without carrying a second pair of shoes in your bag.

www.sheilaswheels.com and www.ilovesheilas.com