British women love hairy men, the hairy hunks are preferred by more by the older women.

Hairy Hunks Find More Favour with British Women

Older women lead the way in preferring men with body hair.

UK women are leading the trend in Europe for the return of the real man, according to a new survey by online matchmaking firm PARSHIP (http://parship.co.uk). In comparison to women in other European countries, British women are more intensely attracted to a man with body hair and as she gets older her desire for a hairy hunk increases.

One in three (34%) British women say they’d go for a man in the classic virile mould of Sean Connery, Pierce Brosnan or Tom Jones, outnumbering the one in four women who’d prefer the smoother option offered by current heartthrobs like Daniel Craig, Johnny Wilkinson and Colin Farrell – a look that has been described as ‘waxed within an inch of their life’. This is in stark contrast to women in other countries of Western Europe, where 31% prefer hairless heroes and just 22% opt for hirsute. David Hasselhoff might be a star in Germany, but a mere 11% of the country’s women would like the thought of smearing sun cream on his hairy chest.

Of the 6,500 women polled by PARSHIP, it also found that a lack of hair on a man’s head was not an obstacle to UK women. Just 11% said they wouldn’t date a follicly challenged man, compared to 17% of French and 16% of Italian women.

Dr Victoria Lukats, psychiatrist and dating expert for PARSHIP.co.uk, comments: 'The interesting finding from this survey was that women in the UK, compared to other countries in Europe, are more embracing of men with either body hair (including hair on the back) and of male-pattern baldness. It's also notable that women are more accepting of male body hair as they yet older – this is just as well since it's well known that testosterone (in combination with genetic factors) leads to both male-pattern baldness and increasing body hair with increasing age. It looks like follicly-challenged men don't have to be self-concious after all – the vast majority of women simply don't see it as an issue.'

The hairy hotspots – where females prefer hairy hunks are as follows:
Scotland – 47%
North – 38%
South – 35%
London – 25%
Midlands and Wales – 33%

The bald spots - women who wouldn’t date a bald man are:
South – 2%
Scotland – 4%
Midlands and Wales – 12%
North – 15%
London – 27%

For more information visit Parship